Sleep Out 2013 - Specialmoves
Sleep Out 2013
Centrepoint
The Brief
Our chosen studio charity Centrepoint asked us to design and build a responsive website to increase awareness and encourage registrations for their nine national Sleep Out events.
The Challenge
We needed to create a site that gave potential attendees an insight into sleeping on a bed of cardboard over a cold November night, while highlighting the enjoyment and satisfaction of taking part in the event. It had to showcase the heritage of Sleep Out while helping the sleepers make the important decision to sign-up and take part.
Our Solution
An image-rich fully responsive site that’s quick to load and easy to navigate giving visitors a great experience through desktop, tablet and mobile. Hopefully the new site helps Centrepoint and their partners raise more than the fantastic £450,000 they did in 2012.
