About the project

Wieden + Kennedy London asked us to work with them on a novel brief from Nokia. It was to be a mobile app and website, designed to show off the capability of their phones without being overt and obvious.

The result is Carpe Diem Daily, a unique collaboration with the School of Life, designed to fire up the imagination and learn a bit more about yourself and the world around you. Every day for a year users are asked to perform a task; upload a photo, video or text, and share it with the community. Each task is designed to make you think about your life and guide you towards being a more reflective, well-rounded person.

Wieden + Kennedy wanted us involved for our ability to create a seamless integration of both the mobile and web experience.

Creating an application which looks beautiful and works well across a wide range of handsets is a huge challenge. Different configurations of touchscreen, keyboards and screen sizes, and supporting phones which hadn't even been released during development, all had to be managed. That combined with uploading and downloading of photos and videos, as well as posting updates to Twitter and Facebook, required skillful design and development.

We built the mobile app and the supporting website in parallel. One of the more interesting features for us was a content conversion system allowing any video to be uploaded, automatically converted and pushed out to handsets. As well as automatic application updating, critical for a campaign that runs for a year and needs to respond to the zeitgeist.

The app has received some very positive reviews from the Guardian and CNET and in it's first few weeks had already been downloaded nearly 20,000 times.