The D&AD Student Awards involves top creatives judging the very best student responses to real briefs.  With our sponsor partner Microsoft, we thought we’d bake some student noodles with the following challenge:

“Create an ambitious multi-screen experience that enhances the users’ personal or professional life.”

Increasingly sophisticated mobile and tablet devices allow us to live our lives on more than one screen at a time, and this opens a wealth of possibilities around how to integrate those multi-screen experiences seamlessly.  It’s a problem that will need to be solved increasingly urgently and what better way to start than to throw down a gauntlet to a hungry crowd of bright young things.